Flook approached Cytrus with a vision – to offer sports enthusiast’s great discounts on highly relevant products and services online. As sport’s crazy South African’s this was a vision we could definitely get behind!
eCommerce has been gaining significant momentum recently, driven by the daily deal giant Groupon and other clones. Groupon have built a global business by focusing predominantly on lifestyle offerings. The challenge was to take this model and make it relevant to a niche market, namely sports enthusiasts!
Cytrus has focused its strategy on the enterprise space but we find that exposure to start-ups and cutting edge tech keeps us on our toes technically and strategically. Toes aside … we love working with entrepreneurs – they inspire our thinking!