Flook Sporting Deals Group buying platform

Flook approached Cytrus with a vision – to offer sports enthusiast’s great discounts on highly relevant products and services online. As sport’s crazy South African’s this was a vision we could definitely get behind!

eCommerce has been gaining significant momentum recently, driven by the daily deal giant Groupon and other clones. Groupon have built a global business by focusing predominantly on lifestyle offerings. The challenge was to take this model and make it relevant to a niche market, namely sports enthusiasts!

Cytrus has focused its strategy on the enterprise space but we find that exposure to start-ups and cutting edge tech keeps us on our toes technically and strategically.  Toes aside … we love working with entrepreneurs – they inspire our thinking!

Are you impressed?

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