Boosted by a strong and always increasing demand by business and private users, the mobile market experiences an unprecedented development.
Technological convergence is the symbol of this evolution.
Mobile phones cease to be only dedicated to voice communication and now integrate various functionalities from emailing, to camera or electronic purse. Mobile data user numbers should experience a cumulated growth rate of about 130% between 2008 and 2013 according to Morgan Stanley projections ("The Mobile Internet Report". MORGAN STANLEY RESEARCH - 2009)
These new intelligent devices, represented by the Iphone or the Blackberry, are the new ambassadors of mobile computing. The recent emergence of tablets such as the Ipad strengthen this tendency.
Smart mobile devices become the new best friends of business users. "Information anywhere at any time" could be the slogan of mobile computing. |
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Let's improve this proposition a bit and add a word to it: "Reliable information anywhere at any time". This could be MOBILE BUSINESS INTELLIGENCE slogan.
We, at METHYS, believe in the growth of Mobile Business Intelligence uses.
Mobile BI brings the users the ability to access his critical business information from his own personal device from anywhere at any time. No need to be in front of his desk, connected to his office network, mobile BI users gain efficiency and reactivity to business events. Mobile BI should not be seen only as a top management solution to get an overview of business. It could be used as a very operational tool for improving collaboration, coordination and overall operational performance.
Actually, there is a great probability that Mobile BI will become the symbol of what we could name BI 2.0: a seamless, ubiquitous, real-time, natural BI that would remove the hurdles between users and technology. |
